How to create videos for your business regularly without breaking the bank
Have you ever lost interest in an amazing tv series because they put out a few episodes and then went on a long hiatus? Trust us when we say, you don’t want that happening to your business or to your brand. You don’t want your customers to remember about the existence of your business each time you release a video, you want to consistently stay on their minds. Yes, video production can be a heavy investment for any business, but it’s an important tool to increase brand awareness and customer interaction. What needs to be worked out is how businesses can be more strategic about their usage of the videos to increase their return on investment. Watch the video to know more!
Do you shy away from creating regular video content for your business just because you think it will be expensive to sustain the effort?
Hi, I’m Ravneet Oberoi, founder of French Fries Films and if you’re watching this video, I’m sure you already know the importance of producing frequent and consistent video content for your business and for your brand.
Recently, I met the marketing head of a micro brand and while she was very interested in promoting her brand through the medium of videos, she wondered if she’d have to sell her kidney to sustain it on a regular basis.
Think about the number of videos we see on a daily basis on social media that reflects the image of particular brands. Though Facebook, Instagram, and youtube prove that brand image has always had a place in the market through their video marketing strategy. Well first, let me tell you, if your business isn’t using videos to promote your brand on social media like Youtube, Facebook, Instagram, Google my business, you’re missing out on a massive opportunity. And we’re not talking 1 video every 3 months, we’re talking 1 video every week at the very least and gradually moving up to 3 videos a week or even better, 1 video every day. Imagine that! All this because you want your customer’s constant attention and to stay on top of their mind, not remind them about the existence of your business each time you release a video on any social media platform.
Yes, video production can be a heavy investment for any business, but it’s an important tool to increase brand awareness and customer interaction. What needs to be worked out is how to get videos and what kind of videos you need for your business that increase the returns on your investment in making them.
Consider these tips if you want to create videos for your business marketing strategy on a regular basis without breaking the bank.
Plan it right: Outline your goals and ask yourself: What is the objective of the video? How will it help convert viewers into potential customers? brainstorm about the type of content, target audience & goals for a blog post, social channels, shot clips, or online video. Do not create a video just for the sake of it and write a cheque of devastation. Shop around – both literally and figuratively. Make a complete content strategy and put all the marketing efforts into it. Tie-up with an experienced video production team and use their expertise to build your plan in a way that’ll help you reap a return on your investment. The video production teams even help you with the title of the video, prospect of the video, how to use high-quality clips, video format, how to broadcast, captions, target market & most importantly about video analytics terminology. Always challenge yourself with a piece of content and make a perfect content marketing plan for it.
Start Slow: One video every week is a good place to start as any. Don’t forget, slow and steady always wins the race. This will not only give you time to track the performance of your video but also understand how your customers are interacting with your brand through likes and dislikes or comments after you share the video with them. check for video SEO (search engine optimization) or SEO boost for more reach. Increase your social network. Know-how each platform gives exposure to your video strategy. Check Facebook, Linkedin, Twitter, youtube channel & other social media analytics for an overall picture of your content. put all the marketing efforts on your valuable content. Do you notice a spike in the interaction? If yes, that’s great. This means that the video performance is well for your brand. In fact, internet users daily spend almost 10 hours watching videos online. that's a strong indicator of how video content can be valuable for content planning. check the traffic source, videos rank of your popular video. And once you’re sure about what’s working and what’s not, you can gradually increase the frequency of your videos from a single video to 3 videos a week.
Tell a story through your video: Why do people continue to buy expensive iPhones when there are cheaper alternatives available in the market by the dozen? It’s the story behind the creation and continuous development of the iPhone and the brand that pulls people in. In the same way, simply creating a jazzed up and visually appealing video won’t help you increase your sales. You need to craft a story that helps you connect with your audience on a deeper and emotional level and integrate it in your videos. Once you’ve done that, your sales are bound to increase.
Add value to your videos: You want your videos to establish trust and credibility for your brand, in the same way, that your actual product or service would. Your customers are investing their time and money in your product, time: by watching the videos you put out and money: by buying your product or service. In exchange, you need to always add more informative value in your videos to build a foundation of trust. It’s this trust that actually translates to sales. make sure, you keep them engaged through comments. key to a successful video is types of content, social media strategy through video description, title, and relevant keywords. Quality content always leads you to a loyal customer or consumer. increase interaction with your subscribers through comments, questions, and encourage them to like your content.
Did you know 75% of people like to go through videos before buying a product or availing of service online? In fact, did you know YouTube is now the world’s second-largest search engine? Your videos are your sales representatives, catering to the whole world instead of a limited number of customers in brick and mortar showroom. So, if you want your sales to increase, you need to invest in the quality and frequency of the videos you put out. Slowly and steadily, your return on investment will be much higher than the cost expended, and you wouldn’t even notice when you’ve started producing 1 video per day, without giving it another thought.
We know all the best ways to help our clients cut down on expenses without sacrificing quality in their videos. Click here to book a free consultation with us.
