Feedback that works: The do’s and don’ts of feedback
Do you know what is worse than receiving negative feedback? It’s receiving it after so long that you are unable to do anything to improve the situation. One of the toughest challenges of giving feedback to your video production partner is to get the timing right.
Too many decision makers, spoil the broth?
Did you ever share a feedback that is responded by “This was never agreed upon” or “It’s too late to make this change now” If yes, maybe you want to self-introspect a little. Working with marketing agencies has taught me one very important lesson, the need to lock a script before you commence production. Yes, client feedback is extremely important but a #loop of changes, one after the other, is not a situation you want to get in.