H&M - India Launch

The brief for this shoot went like this - a video of an extravagant launch and also a chance to cover my own city. Truth be told, it couldn’t have gotten any better. I knew before I started this project meant a complete job satisfaction. I remember the first day of sale - people were bouncing off the walls to grab the first collection and for that, they queued up outside the store as early as 4 in the morning. It was madness, not the one that makes you worried but the one that gets you excited too. So what makes H&M so special?