Why every brand should implement video content in their business?

Do you still wonder if it’s really worth it to use videos to promote your business instead of good old photographs? One word: YES! It’s worth every single penny you’ve got. Compared to any other form of content, a memorable and emotive video can provide your business the opportunity to connect with your consumers on a deeper level, build trust within your audience and increase brand awareness, thereby ultimately increasing your sales.

Watch our video to know more!

Hi, I’m Ravneet Oberoi, founder of French Fries Films and I’m here to tell you that the answer to that question is a resounding yes. It’s worth every single penny you’ve got.

Videos have become the new way to communicate. Time and again, it has been proven that on average, videos perform better than any other type of content when it comes to attracting and engaging viewers. A memorable and emotive video can provide your business the opportunity to connect with your consumers on a deeper level, build trust within your audience and increase brand awareness.

People these days want to engage with brands they know, admire and trust. For this purpose, successful businesses around the world have started to showcase their audience what they do and why they do it in an emotionally authentic way. Compared to photographs, videos are a much better medium to build genuine and long term connections in a short amount of time. 

So here’s why you should consider moving towards producing more video content for your business too:

a.  Video brings together the two things that grab people’s attention and create an impression in their mind like nothing else: motion and sound, making videos the most  effective means of engaging viewers. And the longer the viewer engages with your video, the more is the likelihood that he or she will convert from a casual viewer to a loyal customer in no time. 

b.     Now, once you have your viewer’s attention, the next thing you want to do is retain it. Our brains are hardwired to retain more information when it is watched instead of read. That makes photographs preferable to simple text. But even photographs won’t hold your viewer’s attention for a long time. If it’s on a social media platform, the viewer might scroll away without pausing for a second, if it’s on a magazine, he or she will turn the page soon enough and if it’s on a billboard, the viewer might just wave at the photograph as they pass by. On the other hand, videos, being great storytellers, capture the interest of the viewer for a considerably longer period of time. It’s safe to say that if a viewer spends 5 seconds on a photograph, they’re definitely going to spend at least 15 seconds, if not more, on a video. In fact, it has been statistically proven that people are significantly more receptive to video content in comparison with any other form of content available online.

c.     Videos also convey a lot of information in an easily digestible manner. Doesn’t hurt that they are more entertaining than a static post either. Use your video to educate your viewers or help them solve a problem they might be facing, and you’ll come off knowledgeable, all the while building goodwill and trust for your business.

A picture is worth a thousand words, but what is a video worth? Indefinitely more. Even the most beautiful photograph will not persuade a viewer to become a consumer if it immediately slips out of their mind. The fact is that if you can’t communicate your brand to your customers through their preferred method of communication, you might as well not do it. But, if you are looking to bring your brand to life, you need to incorporate videos in your marketing strategies to constantly remain competitive and relevant.

If you want some help in creating video content for your brand, use the contact us link and book a free consultation with us. We’d love to help and share a plate of french fries!

This is Ravneet Oberoi, Signing off, See you in my next blog.